Visit Finland Travel Data-Hub

The Travel Datahub is a centralized platform for travel companies and destination marketing organizations. Development of the prototype focused on the users, conducting stakeholder interviews to collect requirements for an MVP that was built using React and Firebase. The project was

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What I did on the project:

My main responsibilities fell under the umbrella of UI/UX. I led workshops with the client, created and conducted user interviews with multiple stakeholders and designed the UI ready for development.

To see the design process in detail you can download the case study here.

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Project Impacts:

By creating a functioning prototype to validate the concept and test ideas, Visit Finland did not need to take the initial risk of a long-term investment, whilst validating a hypothesis and defining user-driven features for future development.

The end-result was a scalable product that validated initial assumptions at the fraction of the initial cost estimates, in a much shorter time.

Essentially, the whole purpose of the prototype was to learn and see how potential users would react whilst defining the functionaity. Therefore, the initial impact not only served to improve the processes and lives of the travel companies, DMO’s & SME’s, but proved to directly effect the future of Visit Finland’s digital development through validated learnings.