Product Friday

Product Friday is a newsletter for everyone in the digital product world. It has to be one of the most enjoyable projects I've worked on, in which I not only designed the landing page but also produced the entire content for every email. Emails were released weekly, on you guessed it, Friday.

The main challenge throughout the project was designing and maintaining the tone of voice, which was informal, not informative. A tongue-in-cheek experience filled with puns, information, and some pretty cool links. The project was used as a weekly newsletter for Perspektives Digital Oy, and also became incorporated and released in UXHEL social groups and slack, a local user experience community-based in Helsinki.

Interestingly, I also designed a referral program for the newsletter, with some added bonuses such as t-shirts and stickers.